Dubious Digits and why Magazines Use peculiar Cover Numerology ?

Did you ever though why magazines use so many numbers and lists on their covers ? The New Your Observer recently published an article where John Koblin investigates this curious fact. Some say it's because readers are trained to look for those numbers, others say it both a promise to the reader and a great graphic device ... but the truth is that at the end this all works to sell magazines. Click here to read the entire article.