Magazineland facing big challenges in 2008 according to Business Week

Recently Business Week ran an article mentioning the decline of the newsstand sales and the stagnant world of the magazineland. Jon fine artile also referes that the reduction of the volume of copies produced by the midsize publishers is a big challange that they will have to during 2008. Maybe is time to question what that will represent in terms of the Public Relations world since our job is often measured in terms of obtained placements and exposure for our clients products and services, right ?