Over the centuries travel experienced a huge increase in terms of tourists numbers, specially during the last 10 years, with flights getting more affordable and fast ... allowing people to even consider spending a long weekend in a more distant destination. But with Gas prices reaching over 4 dollars a gallon and big airlines such Delta and Northwest reporting combined $10.5B loss on fuel costs and Delta Chief Executive telling that north American domestic airlines need to hike fares by 15 percent to 20 percent just to break even at current fuel prices,one question comes to mind, what will be the impact of such type of increase in the travelers mind?
Will travelers become
frustrated and will them continue to Travel?
And if they stop traveling because it is getting too expensive for them to do so? Who will be able to or willing to pay top extra money to go to different places in search for unique experiences? And what will be the effect on the travel industry if people stop traveling as often as they did until now?
This is just a start of a new period and challenger in this industry. And what will PR professionals have to do? It's time to get even more creative. It's time to consider a good amount of reengineering and strategic thinking, right?
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