Saturday, April 12, 2008

Should you trust in the circulation numbers that magazine tell you they have ?

A 2006 article by Business Week made me start thinking on this topic. Apparently the Audit Bureau of Circulations (ABC) at that time released a fas-fax reports showing discrepancies between rate base (the circulation that magazines guarantee to advertisers) and actuall reported circulation. My next obvious question was if this is still hapenning ? Go to the Audit Bureau of Circulations website to have access to those fax reports online since according to ABC every six months, publishers file their circulation claims with ABC, and an ABC Publisher's Statement and a listing in ABC's FAS-FAX report is created. You can also check other additional free reports.

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